My feeling is, there are already enough places where you can get a cinnamon latte and a muffin wrapped in plastic. Why would I want to build another one of those?

James Freeman

From an article in San Francisco Magazine entitled A new buzz.

Mr. Freeman is the owner of Blue Bottle Coffee out of Oakland, CA. He recently opened a new café — to add to the kiosk in Hayes Valley — off of Market street in San Francisco.